My role as Marketing Designer gave me the opportunity to become the brand expert for Think Company. My responsibilities included maintaining strong branding while pushing the visual identity beyond the existing styles.

My role as Marketing Designer gave me the opportunity to become the brand expert for Think Company. My responsibilities included maintaining strong branding while pushing the visual identity beyond the existing styles.

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THE NEED

THE NEED

Think Company has a strong brand identity with a full color palette and typography styles. Beyond that, there was a need to push the brand beyond the existing styles for their various applications, in both print and digital mediums.

Examples include, but are not limited to, iconography sets, custom illustrations, packaging for company swag items, and motion for web graphics.

Think Company has a strong brand identity with a full color palette and typography styles. Beyond that, there was a need to push the brand beyond the existing styles for their various applications, in both print and digital mediums.
Examples include, but are not limited to, iconography sets, custom illustrations, packaging for company swag items, and motion for web graphics.

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THE APPROACH

THE APPROACH

Keeping the original brand guidelines in mind at all times, I explored various approaches to expanding the brand identity. Starting with moodboarding and testing accessibility thoughout, I regularly touched base with my internal team to assure cohesion. I took special consideration in regards to dark mode features for the website and set up a workspace and robust library of all additional brand elements to make things accessible to multiple teams and cut down on repetition of illustrations.

Keeping the original brand guidelines in mind at all time, I explored various approaches to expanding the brand identity. Starting with moodboarding and testing accessibility thoughout, I regularly touched base with my internal team to assure cohesion. I took special consideration in regards to dark mode features for the website and set up a workspace and robust library of all additional brand elements to make things accessible to multiple teams and cut down on repetition of illustrations.

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THE OUTCOME

THE OUTCOME

The updates to the Think Company brand include an extended color palette with four new tones, new typography treatments, and multiple updated iconography sets. This branding extends across all internal efforts, including (but not limited to) website design, packaging for internal swag products, sales and marketing materials, and social media graphics.

These updates breathed new life into Think Company's brand identity. I successfully built upon the existing brand to provide more opportunities for brand extension and application that were not considered before. The brand refresh influenced a website redesign, inspired new swag and packaging creation, and created momentum for updates in sales templates.

The updates to the Think Company brand include an extended color palette with four new tones, new typography treatments, and multiple updated iconography sets. This branding extends across all internal efforts, including (but not limited to) website design, packaging for internal swag products, sales and marketing materials, and social media graphics.
These updates breathed new life into Think Company's brand identity. I successfully built upon the existing brand to provide more opportunities for brand extension and application that were not considered before. The brand refresh influenced a website redesign, inspired new swag and packaging creation, and created momentum for updates in sales templates.

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Built with Semplice
Built with Semplice